WHY DO PEOPLE GO TO THE SITE

1.  Location/contact/Directions
2. Preventative- Health info
     flu/cold, Vaccines, diet weight, allergies, medications
3.  My childs sick
   Resources, new sick, chronic
4.  Jobs/donations
5.  Volunteering
6. sporsorphips
7. looking for services/departments
8.  Way finding.
restructure the main content.

Connect with the users on the site.  Work at developing an entry point for approaching the site.  Chose a section that interests you the most.

Concept- represent that new approach.
The process - the journey of your experience going to the hospital.

The current website.  Not visual at all, just text. Mission is one LONG paragraph.
no hierarchy. Get to one part of the site faster than others... the more emergency driven- FAST ACCESS

preventative health, can use main navigation.
Communicate fresh tone for BC CHILDREN'S
What drives new tone?  happiness of kids first.
                                        ease of the use
                                       help parents get answers
                                      whats the new brand personna
How will it affect the skin of the site and the other/ visual elements.

IF DOING PDFS, don't make it better  than 1mb.
mostly printed in b/w. 8 1/2x11 paper- has to work in b/w
margins- .25' margin
VISUAL APPROACH TO PROJECT
how are you handling imagery? illustrated? photographic? CONSISTENCY
HIERARCHY
no flash!!
We see a perspective... what drives your project, how you are going to approach  affecting change.   look at deficiencies. Find an entry point. STRATEGY